About Laura

Laura Lily is an internationally recognized fashion, travel & lifestyle brand by Laura Yazdi. Laura’s purpose in her work is to inspire her readers to live their best life and educate them about the products and services that accompany an attainable luxurious lifestyle. She works closely with select brands to capture editorial-worthy content.

She promotes her client’s products and services through engaging stories with her community.  Her work has been featured in multiple media outlets including People StyleWatch Magazine, Hollywood Access Live, Lucky Magazine, and Simply Stylist. She has worked closely with brands such as Marriott Bonvoy, Nordstrom, Express, Macy’s, Bobbi Brown, Ralph Lauren, L’ Oreal, Sephora, bareMinerals, ZGallerie, and both the Palm Springs and Vancouver Tourism Boards on various campaigns. She is the kind of woman who prefers to be over-dressed than under-dressed; aspirational and attainable.

For brand collaborations, please email: laurayazdi@outlook.com

FAQ:

Why did you decide to start a style blog?
I originally thought about writing a book on how to dress well on a budget with shopping guides. Then I started following other fashion bloggers and realized a blog was the perfect way to share my daily outfits. Laura Lily was born March 2012. (See my first post here.) Since then it has evolved into a fashion, travel, and lifestyle blog dedicated to sharing how to elevate your style, your home, and your life to be more luxurious. Laura Lily is all about sharing how to have attainable luxury.

Is blogging your full-time job?
Yes! I left my finance job in April 2017 to pursue my blog full-time and it is a dream come true! It took 5 years for me to get my blog up and running to be able to go full-time. I am sharing the highs and lows of working for myself on my “Real Talk” YouTube series. 

Who shoots your photos and video content?

I work with a few different photographers whom I love and adore: Taylor Schroeder and Tony Oberstar. 

Lately, I have been shooting a majority of my content with my tripod and iPhone! My boyfriend, Aaron also helps me shoot a lot of my content.

What kind of camera do you use?
My personal camera is a Canon 5D Mark II with an 85mm 1.8 lens. My photographers use a Canon 5D Mark III with a variety of lenses. I edit my photos using Camera Raw, Lightroom, Photoshop, and various iPhone apps (Facetune and Instagram.)

Who are your favorite designers and stores?

I believe everything Johanna Ortiz creates is a work of art. I would like to track down one of her designs for my wedding dress. I also love the labels Self Portrait and Karen Millen.

Any style icons?
Kate Middleton- she is just such a classy, well-dressed lady. Blake Lively is my favorite celebrity-style icon. She knows her body and how to be sexy without overdoing it.

What is your favorite part about being an influencer + content creator?
The ability to express my creativity through photos and videos. I get such a rush while brainstorming new ideas and watching them come to life! I also love meeting incredible people who inspire me to challenge myself to be a better business owner and creative. Over the years a few of these people have become some of my closest friends. I now cannot imagine my life without them in it.

What are you looking forward to next?
Growing my brand to include larger collaborations and product lines with brands that I love while continuing to grow as an influencer. I also want to travel internationally a lot more to experience new cultures and places.

What is your background?
Born and raised in Minnesota, moved to Los Angeles when I was a senior in high school, graduated from UCLA, and have lived in LA ever since.  I am half Persian and half Swedish.

What sizes do you wear?

I am a women’s US size 10, 30 denim, size medium in tops, large in bottoms, size 10.5 or 41 in shoes.

What are some unique things your readers might like to know?
I am also a licensed California real-estate agent.

Any other questions I should add here please let me know! Leave a comment or send me an email: Laura@Lauralily.com